Liana Ling is the CEO of AdSkills, a premier platform providing media buying training for marketers. She has a diversified professional background, starting as legal counsel for approximately a decade before venturing into the world of digital marketing. Known for her rigorous approach to marketing, she has become a reliable source for innovative strategies, particularly in the realm of AI integration for paid advertising.
In this episode…
How can you use customer survey data and ChatGPT-4's code interpreter feature to create ads that resonate with specific demographics? What's the significance of metaphorical signals and how does Meta interpret them for targeting? Most importantly, how can modern AI transform marketing?
Liana Ling of AdSkills emphasizes the "iron triangle,” focusing on faster, better, and cheaper results. She presents her unique round-robin technique for ad copy creation, utilizing the styles of various famous marketers through the prompt capabilities of AI tools like ChatGPT. Additionally, Liana talks about leveraging customer survey data to create ads that deeply resonate with specific demographics.
In this episode of the Timeless Marketing Podcast, join Brian Kurtz as he features a deep dive into the world of AI-powered media buying with Liana Ling, CEO of AdSkills. Liana discusses her journey from being a lawyer to leading AdSkills and her hands-on approach to maintaining her marketing agency. She also touches on her preference for Magi.co and GPT-4 integration.
