S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
Limited Supply
00:00
Introduction
This is limited supply, the place for refreshingly real takes on what D2C is really like. The reality is apps are not for everybody, okay? In fact, it's less about the revenue and more about the repeat customer purchase rate that you get out of having an app. If you have 15% or more in your repeat customer rate, then an app makes sense for you. If less than that, not much.
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