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Don’t Get Fooled: How Con Artists Gain Your Trust | Chris Chabris

The Art of Charm

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The Four Habits of Marketing

We're attracted to symmetrical patterns, smooth lines, basically the absence of randomness, noise. consistency is just part of it's almost like a fundamental property of the visual system. It turns out when people show us things that look like that or give us data that sort of conforms to those patterns we tend to believe them more. And what made off did was made off, it's often said that made off ran a Ponzi scheme and that's true but it was really a new form of Ponzi schemes. So looking at the four habits, let's shift to the hooks in marketing.

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