How to Build a Great Product Strategy by Okta Product Manager
The Product Podcast
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Do You Want to Compete Directly With the Existing Competitors?
Arbian b is a bed and breakfast chain based in London. The company has gone from strength to strength since opening its first hotel last year. Founder Ritsela Sote says they are disrupting the market by targeting customers who don't want all the frills of luxury hotels. He believes that if you go for disruptive innovation, "the newcomer always beats the market"
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