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2min chapter
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
The Digital Marketing Podcast
Embracing Digital Marketing Transformation
This chapter explores the shift towards digital marketing strategies, emphasizing partnerships and integrated teams focused on social and influencer marketing. It underscores the importance of digital-first insights and the need for experimentation on platforms like TikTok, Twitch, and YouTube for growth and adaptation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode