Urgency in E-commerce with Peter Gardner
No Hacks: The Mindset Behind Digital Optimization and Growth
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How to Sell Food to a Hungry Person
In a restaurant, you sit down and not even your waiter. They just say to you as they're leaving: "By the way, we're running quite low on our chocolate brownies" How does that apply to e-commerce websites? I mean, let's use say, for instance, an electric toothbrush that is battery operated. Now, this is speciality product. You land on the product page and you go, okay, I'm going to buy this right now but it's just batteries excluded. And then you can go back and actually consider the main product itself.
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