Zero-Party Data

I want to ask you about a different term that I personally find just kind of annoying. What do you think about zero-party data? I just feel like, can we not just call it opted-in data? Like, I don't know, just some other term. So yes, it's opted, but it's opted for a specific purpose versus your broader description of first-party data which is also opted-in and has less specific executional use cases.