Despite its effectiveness, why are very few marketers using podcasts for lead generation?
On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the most important part of driving leads through your podcast is identifying all the ways a listener or a guest might become a customer. To achieve this, you need to create content that serves your ideal client's client, and you'll be on your way to an efficient inbound lead generation pipeline.
Tune in to learn why podcasts are a marketer's best friend and how you can use podcasts to build trust, position yourself as the expert, and drive leads.
IN THIS EPISODE, YOU'LL LEARN:
- The first step to launching your podcast
- How marketers can use podcasts to drive leads
- Tactic versus strategy in business success
- The dos and don'ts of launching and running a podcast
- Podcast niche ideas you must try
- Consistency is key to podcast growth
- How to transition an interview into a sales conversation
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