Business Case Studies #5: The $12 Billion Email Giant (Classic)
Founder's Journal
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Malchimp's Acquisition
The founders of maelchip paid out post acquisition bonuses to incentivise employees. The company was bought for 12 billion dollars by intuit, which is now valued at over $1billion. Ben and dan thought about their business as a life style business that had a low probability of selling. They decided not to issue stock because they didn't think they had to give in Atlanta. But i don't think we can penalize the founders without knowing the answer to that question.
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