Daniel Murray: We're seeing a further disconnection between brands and consumers because we've been on the internet long enough now. He says Black Friday was more conversations about how people have a gotcha moment from their inbox being flooded with all of this communication by brands. The one request I tell our guests, stories or didn't happen is get ready to turn the f*** up.
Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.
Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.
Follow Christina:
LinkedIn: linkedin.com/in/christinamgarnett
Twitter: https://twitter.com/ThatChristinaG
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
07:40 The HubSpot Mission
09:07 Black Friday Conversations That Hit Different
12:19 How Christina Thinks About Community
13:43 Staying Close To Our People
17:46 Creating Touchpoints Of Connection
22:56 Thinking In The Comments
25:12 The Two-Beer Buzz
32:16 The Difference Between Targeting And Community
45:33 Tracking User Culture