What Makes a Startup Product Manager?

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Garrett Gross (Xemelgo) and JC Landivar (True Tickets) as they discuss the difference between being a startup founder and startup PMs and also corporate PMs. What makes startup founders unique and how can PMs transition to being a founder? Let’s find out more from our panelists today!

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 06:15 Being a startup founder
• 09:46 What makes a startup founder unique?
• 11:40 From PM to founder 
• 13:38 Influence without authority
• 15:17 Become a founder vs. become a product manager
• 24:41 What makes a startup PM?
• 32:12 Final thoughts