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The Process of Speech Writing Is as Important as the Content
The best example is David Cameron, who became president of this country for precisely that reason. In 2005 he went to the Conservative Party conference and him and David Davis had to do speeches in front of the assembled. And Davis gave a very wooden speech and Cameron did, if you remember, a virtually content free speech. He did it from memory and he walked around the stage. It was the first time you'd seen that. The manner of his speaking said to the audience, I'm a new kind of leader, I can win for you.And yeah, we're going to end on that last thought.