How to Be the Next Strip Mall Guy

I don't know that anonymity works for most people. For me, it was kind of a unique situation because being an account that's anonymous, you're really a channel where the followers know right away what they're getting. So I would say to keep your real self out there and tweet about things that you see every day as you. Most large accounts in the real estate space are not anonymous and they're going fast. And so turning these connections that you make online into real life connections is really the whole key to Twitter.