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Live at INBOUND 2024: How to Use Inbound Selling to Increase Revenue w/ Donald Kelly (Founder, The Sales Evangelist)

The Science of Scaling

CHAPTER

Navigating Challenges in Startup Sales

This chapter explores the early struggles of a startup in determining effective pricing strategies and the pivotal moments that shaped their understanding of product value. It delves into the complexities of entering the medical device market, emphasizing the necessity of structured communication with diverse stakeholders and the importance of inbound selling techniques. The discussion offers practical advice on improving sales skills through active listening and strategic networking to foster relationships and enhance performance.

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