The Dilemma for Indian Brands: Build Offline Muscle or Stay Online and Face Private Labels?
ASYMMETRIC
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Strategic Dynamics of Food Delivery and Private Labels
This chapter explores the strategic challenges facing online food delivery services in India, with a focus on the role of private labels. It discusses the tension between online and offline business models, the need for strong distribution capabilities, and the impact of consumer trust on brand differentiation. Additionally, it introduces the Pentagon Pizza Index, illustrating how geopolitical events influence consumer behavior in the food market.
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