7 Lessons From Magic Spoon, Dark Horse, and Other Challenger Brands with Louis Grenier, Founder of Stand the F*ck Out | Ep. 346
The Marketing Millennials
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Navigating Growth Challenges for Direct-to-Consumer Brands
This chapter explores the growth hurdles that direct-to-consumer brands encounter, emphasizing the necessity of establishing a physical retail presence. It highlights the case of a French reusable soap company that faced stagnation by depending solely on online sales, underlining the critical role of visibility in physical stores for expanding market reach.
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Transcript
