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#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

Founders

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The Unknown Unknowns Are Always Greater Than the Knowns

Gawker's legal strategy since then has been one of attrition, fighting until its opponent ran out of money or until the policy went dry and Gawker had decided if it wanted to keep going. The world was way too complex and their attorneys didn't realize how complex. In being forced to drop the case in federal court and limit their case entirely a state court, the conspirators were given a lucky break.

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