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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

CHAPTER

The Risks of Product Development

The product that exploded us was a raised bed product out of Australia. It just over indexed in every piece of content. But again, that was something that I didn't need to create the product. I needed to find the guy who had the product and sell it into the audience. Now, of course, we're creating our own product from scratch now. So we're trying to go into product dev. but I didn't have to to get started.

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