Inevitably, there are people who sell $20, $30, $40, $50 and that's, they're the losers. Then there are people whose kind of product sells 700, 800, $1,000 because they start learning as they go into the market. The winning team will collect about $1,500 or $2,000 from the rest of the class after an hour of work.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.