The Relationship - The Foundation of Your Business

You can't have an increased l t v or acquisition cost without having an increased depth of relationship, right? So this is the part that's hilarious. They work together whether you're using them or not. But if you're not using the relationship side, it works against you. On the top. I look at the relationship quotent as the undertow of the water that's your business. If somebody doesn't feel safe, they can never commit.

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