This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

An AI Content Buffet with a Side of Search (361)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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LinkedIn's Newsletter Boom

LinkedIn's newsletter growth stands in contrast to the troubles facing companies like Substack, which have had a hard time maintaining growth or profitability since last May. At present, LinkedIn creators looking to monetize their newsletters must reach out to advertisers directly but it likely won't be long before Microsoft adds functionality that connects users with advertisers,. Allah, TikTok's creator marketplace.

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