Money in Sport: The battle for new fans - Replay
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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How to Reach New Audiences via Influencers
Charlotte, you did a lot in the NFL UK around influences. How do we reach these new fans via creators? For us it is about being in the places that youth are consuming and across all the different verticals. We really focused in on that in the UK and created an influence of program.
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