Charlotte, you did a lot in the NFL UK around influences. How do we reach these new fans via creators? For us it is about being in the places that youth are consuming and across all the different verticals. We really focused in on that in the UK and created an influence of program.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/