William (Will) Yeske, is an 11-year combat veteran and the author of Damn The Valley, a book detailing time in the Arghandab River Valley during the deployment of 2 Fury to Afghanistan in 2009–2010. Nick Armendariz is a former Infantryman and Squad Leader with over 7.5 years of service, now serving as the Veterans Programs Director at The Independence Fund.
Will Yeske has transitioned his battlefield acumen into a successful career as a serial entrepreneur. As the driving force behind No Limits Marketing Group (NLMG), Will applies a unique blend of modern marketing strategies and a non-lethal targeting framework derived from military principles to elevate small businesses. Alongside his professional achievements, Will is a dedicated parent and a proactive member of the veteran community, contributing to projects like Racing for Heroes, aimed at supporting fellow veterans.
Nick Armendariz, also a seasoned combat veteran, served as an Infantryman and Squad Leader, accruing over 7.5 years of specialized military experience. His tenure with the 173rd Airborne Brigade Combat Team and the 82nd Airborne Division in Afghanistan has equipped him with invaluable skills, from Close Quarters Combat to Counter-IED tactics. Currently, as the Veterans Programs Director at The Independence Fund, Nick's mission is to empower veterans through advocacy and support, ensuring their seamless integration into civilian life.
Together, Will and Nick share their stories of transition, the lessons learned from their time in service, and how they've applied these lessons to overcome obstacles and forge new paths.
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