The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Build the System for Scalability and Attract Less Customers
The idea of focus on less customers, the ones that are willing to pay you more. That's a great way to build a lot of custom services. The opposite model is come up with one product or service that you can do consistently well for a lot of people and create a system around that. "I'm suggesting not custom. I'm just suggesting you can grow with them," he says.
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