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Navigating the Business of Belonging with David Spinks

The Community Experience

CHAPTER

Building a Community Focus on Technical Support

Arits of space is, i support product acquisition, contribution, engagement and success. The framework you use for those business objectives i share in the book is called the spaces model. It's by far a most popular model because it breaks down this nebulous concept of community into what are the specific business impacts that it can have,. What are the objectives it can drive? And spaces just stands for support. So you can think of stomers support, where people are answering questions for each other. Product is where people are sharing feedback andand ideas that you can use to improve your product. By engaging your customers around their interests, they are more likely to stick around as customers and spend more

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