
A World Under the Influence
Why It Matters
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The Rise of Influencers in Media
This chapter explores the evolution of social media and the pivotal role of influencers within online communities. It discusses the shift of younger audiences towards influencers over traditional news media, highlighting their authenticity and relatable storytelling. Additionally, it examines the impact of influencers on public perception of current events, along with the challenges posed by misinformation and the blending of entertainment with news.
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