The Brass Check by Upton Sinclair

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"This is my quick book, if you will. Like even more than doing, I don't love it as much as doing what it did," he says of the 2016 campaign. "I became very aware in that moment, like, oh, the incentive structure that we have right now is not serving the outcome that we want." The way our business model is set up in this book was written in 1914, far before Facebook, far before all this became kind of more common knowledge,. And like your audience might be aware of this.

Sky King is an entrepreneur and podcaster, passionate about creating systems that incentivize authenticity in media. He founded his company Modern Stoa based in Austin, Texas where he helps podcasters like Aubrey Marcus, Paul Saladino, Luke Storey, and more create and monetize sincere media. His new podcast Sky King’s Mental Playground will be launching in late August on Supercast. If you want to be early to the party subscribe at skyking.substack.com

Artwork and illustrations by Jack Butcher of @VisualizeValue

Huge thanks to Modern Stoa (modernstoa.co) for his help on creating and growing this very podcast you’re listening to now. If you need help with podcast growth or monetization, go to modernstoa.co or hit him up on Twitter (@consumersky) or Instagram (@iamaskyking).

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Important quotes from Naval on building wealth and the difference between wealth and money:

How to get rich without getting lucky. - Naval Ravikant

Making money is not a thing you do—it’s a skill you learn. - Naval Ravikant

I came up with the principles in my tweetstorm (below) for myself when I was really young, around thirteen or fourteen. I’ve been carrying them in my head for thirty years, and I’ve been living them. Over time (sadly or fortunately), the thing I got really good at was looking at businesses and figuring out the point of maximum leverage to actually create wealth and capture some of that created wealth. - Naval Ravikant

Seek wealth, not money or status. - Naval Ravikant

Wealth is having assets that earn while you sleep. - Naval Ravikant

Money is how we transfer time and wealth. - Naval Ravikant

Ignore people playing status games. They gain status by attacking people playing wealth creation games.

You’re not going to get rich renting out your time. You must own equity—a piece of a business—to gain your financial freedom. - Naval Ravikant

The most important skill for getting rich is becoming a perpetual learner. You have to know how to learn anything you want to learn. The old model of making money is going to school for four years, getting your degree, and working as a professional for thirty years. But things change fast now. Now, you have to come up to speed on a new profession within nine months, and it’s obsolete four years later. But within those three productive years, you can get very wealthy. - Naval Ravikant