The Simplest Path to a Better ISA, Right?

You're looking for the simplest path from where you are now to your ideal situation. And usually the simplest path is the one with the fewest steps, right? But not always. So in the example we just talked about, it might be easier, cheaper or better, to sell the shares, have the cash sent to you, and then sub the ISA in cash. Rather than actually transfer the shares in species, which simply means without selling them,. but it transfers from the current stock broker essentially into your ISA.