280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Bootstrap Your Way to a Billion Dollar Enterprise Value on a $20,000 Credit Card
Entra is a company evangelizing a new update to the American dream. We provided them with customers they would not have otherwise got, and we did it in a way that did not compete with or confuse whatever else they were doing in the market. The most integrity way for us to do that is to be our best case study. If you can bootstrap your way to a billion dollar enterprise value on a $20,000 credit card without ever borrowing money or bringing on outside capital,. That's the American Dream.
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