Basecamp's Controversial Changes

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I've been like texting with Zoomer person. And their emoji game is so deep and subtle that I just don't even know how to respond to these. I'm just like a thumbs up and they're just like emoji of falling leaves. How do I interpret that?

Josh:
Is that the difference between us and them? Is that they actually use all the emojis?

Starr:
I think so.

Josh:
We use six.

Starr:
I was just like, I can't just reply this with heart. So I just went and I was just like, emoji of panda bear. That seemed to be like an appropriate reaction to falling leaves. But I really don't know. I could have just completely been a jerk without realizing it.

Ben:
Yeah, I hadn't thought about it Josh but yeah, I think I can list the emojis that I actually use. There's thumbs up, there's troll face, there's pile of poop. Smiley face, heart. Yeah, that's pretty much it.

Josh:
You should get them tattooed on your arm. I think our other defining characteristic is that we're the generation that still use this text emoji and thinks it's cool.

Starr:
I don't think it's cool anymore. But sometimes it's just like, this is just what I'm doing. This is who I am. I'm just going with it.

Josh:
Yeah, we've accepted it now.

Starr:
Because if we keep at it long enough, it'll come back around. I've seen some people use text emojis ... They're emoticons, right? They're not emoji. But it's like ... The Zoomers with the super nuanced emoticon game. They're not typing these out, that's for sure. They've got like a clip file of these somewhere.

Josh:
It's like an additional vector of communication.

Starr:
Yeah, that's true.

Josh:
We'll never be fluent.

Ben:
I think emoticons are vastly superior to emoji, especially for this mighty face case, because it's always going to be the same representation no matter what platform you're on. But the emoji, they change. An apple emoji's differ from a Google emoji, etc. So if you send an emoticon, you what you're going to get.

Starr:
What if the person's using Wingdings as or fonts, though?

Josh:
Yeah, that's a good point.

Ben:
I guess I hadn't thought about that one.

Starr:
Comic Sans.

Josh:
I guess they had similar problems back when emoticons were all the rage, when they were first discovered. What happens if they're like ...

Ben:
I think emoticons are just going to be a symbol of the crusty old man syndrome. I also prefer text based email.

Josh:
That's a get off my lawn.

Ben:
Definitely. Shaking my fist at clouds.

Josh:
I was just going to say on text based email that reminded me of one thing I like about Front, which we recently switched for our support to Front. And they have a markdown mode. I like my email in markdown.

Starr:
So what is Front? Could you describe it?

Josh:
It's like a shared team inbox. Like a support tool ... I mean, we're using it as a support tool but I think it's more than that. It has a deep integration with Gmail. And basically lets a whole team share the same Gmail inbox, basically. But they have their own app and everything. And then it adds collaboration features to your email. So you can assign email, you can even add your personal email to it. So you could assign a personal email to someone on your team, and it would move it to their inbox which is handy for delegation.

Starr:
Yeah, that's pretty cool. I just started messing around with it and I really do like it. I really like this email centric focus of it. Where I guess you can use this as support but that's not really the only thing it's for.

Josh:
Yeah, it has a bunch of add-ons which we still need to explore a little bit and I know it also supports ... You can add custom paints to it like how Help Scout could ... Which we need to add for ... So that when someone emails us to our support address, it'll pull up their customer information from our proprietary admin tool.

Ben:
Yeah, I haven't done that yet. Because the way that Front does it is, of course different than the way that Help Scout did it. But I much prefer the way that Help Scout did it. They hit an HTML endpoint that you define, and then render the HTML inside the Help Scout UI. And then of course it to be simple, an Li or P or whatever. You couldn't do all kinds of crazy stuff because the space in which you would render is very limited. But at least it was straightforward. All I had to do is dump out some HTML, but with the Front, it's like, well, you got to create this single phase JavaScript app and talk to our API. I was like never mind.

Josh:
That's what I heard about it. That you can do more with it but it lacks that simplicity. And I agree with you that I personally would prefer the Help Scout approach, which is ... It's almost dumb but it's good in a good way.

Ben:
The only thing we link out to our admin tool anyways and display some text. Not even emoji, just want to display some emoticons. But Front is nice. I'm glad we switched. The one thing I wish that it did as well as Help Scout is having a widget on the page that's not a chat widget. So I really liked having the Help Scout widget because it just dumped ... Someone could use our app, open up the widget to contact support and they would send us a message rather than starting a chat, which we prefer. And Front doesn't really have that, they have a chat thing. And they do have support for a form submission which you would think would work but it's limited, it's like one URL. You have to specify what URL it is at. It's like, well, I mean, that doesn't work inside of our app because our users are all different URLs every time they talk to us.

Ben:
So really that feature from Front is really meant for a contact page on a website that's static. And that's not a good fit for us. That's frustrating. Now we don't have a widget, and I don't like that as much. Basically every support link now in the app is, well just email us at support. Which is fine but it's just not as nice as having that widget.

Josh:
Yeah, Help Scout definitely seems like it's a little bit more tailored specifically for our SaaS use case was. But overall, the collaboration flow in Front, it seems to be better. But yeah, Help Scout gets a lot right. And Front also doesn't do ... If you have documentation that you're also hosting with your support, Help Scout has a docs feature. And the thing that's nice about their widget is that if you use the docs feature, it also integrates with that. So you can send them to the docs first before they create a ticket. But we never used that so it wasn't a deal breaker for us.

Starr:
Yeah I don't really like it when I go to support and it's like, what's your problem? And I start typing and it's like, here's some links.

Josh:
How often do you click on ...

Starr:
I do click on it sometimes. It's like, this is not what I'm looking for. Thank you. That's why I'm looking for support, not going to your help question.

Josh:
That's a good point.

Starr:
I am going your help desk, I'm not going to go into your docs.

Josh:
Yeah. It depends on how competent or savvy your users are too. Because if you're the type of person tha...