“Competition is for losers.” Losers fear it. Winners steal from it.
Most founders see a competitor and panic. I see:
* A validated market.
* A free prototype I didn’t have to build.
* A list of angry customers I can steal.
That’s how you start. Use your enemy to find the pain.
But that’s not how you win. You don’t win by being 1% better. That’s a race to the bottom.
You win by creating a game only you can play. A brutal differentiation. A niche so small you become the only player.
PayPal didn’t fight banks. They owned eBay sellers.
Facebook didn’t fight MySpace. They owned Harvard.
The goal isn’t to be the best choice. It’s to be the only choice.
If you can’t name the corner of your market you could own in 90 days, you don’t have a strategy. You have a guess.
That’s why I built my Founder Community.
It’s where we keep it simple and real:
→ Find what makes you stand out. → Show why customers should pick you. → Test ideas fast, without wasting months.
If this clicked for you, join us. Learn faster. Fail cheaper. Win sooner.
Get full access to The De-Risking Playbook at
derisking.substack.com/subscribe
