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The Importance of Experience in Advertising
All of these platforms interest to optimize your ads so you'll spend more money. There was a really great paper actually a research paper and it spoke to this which is it begins to erode away experience. So the person who really didn't put in the time and effort to learn a bunch of stuff, get really good at that discipline, they have the same capabilities as someone who's been really experienced can actually do that thing. It just levels the playing field for everyone.