IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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How to Reduce Cognitive Debris as You Start a Project

There's this like cognitive debris that builds up the biggest of which is some cost as we start to engage in something. What we want to do is to think about how can we reduce that with that debris as we go into something and this is particularly important for things that are innovative by definition. We're going to discover a lot more information after the fact than we knew before we started it by definition right? And what we want toDo is make sure that we're not in a situation where now because we have invested time and energy and attention and whatnot maybe part of our identity is wrapped up to it so just because we've now started to invest in stuff that when we start to get

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