9min chapter

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598. Is Overconsolidation a Threat to Democracy?

Freakonomics Radio

CHAPTER

Eyeglass Prescription Technicalities and Global Brand Expansion

The chapter dives into the technical aspects of eyeglass prescriptions, discussing challenges and solutions for complex prescriptions while emphasizing the importance of quality eyewear for optimal vision. It also explores the growth and international expansion of a retro eyewear brand, Mascot, focusing on opportunities and challenges in various markets such as Europe and Asia. Additionally, the chapter delves into the complexities faced by eyeglass companies, including luxury brands, when entering new markets like Japan, South Korea, and China, highlighting the strategic role of distribution channels in these endeavors.

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