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132 - How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff

The Marketing Millennials

00:00

Is Retention Subsidizing Acquisition?

A lot of companies start when they hit that ball curve. The ones that have focused on brand can keep going where the ones that are focused on acquisition start having to pay higher, higher, higher amounts to acquire customers. That's true too because then you've got the tried and true converts who are on your side and they're coming back. And so the idea of I'm subsidizing acquisition through attention means I know new growth is still the primary driver of creating value in my organization.

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