Is Retention Subsidizing Acquisition?

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A lot of companies start when they hit that ball curve. The ones that have focused on brand can keep going where the ones that are focused on acquisition start having to pay higher, higher, higher amounts to acquire customers. That's true too because then you've got the tried and true converts who are on your side and they're coming back. And so the idea of I'm subsidizing acquisition through attention means I know new growth is still the primary driver of creating value in my organization.

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.

Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.

Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.

Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com