Stories That Sell in Three Minutes with Dan Manning
The Storytelling Lab
00:00
Building Trust on Trust on LinkedIn
Rain Bennett: The trust factor is so important in any of our communication, whether we're trying to raise money like I am right now or build a membership community. He says when you treat someone as if they are trustworthy, they respond by being trustworthy 95% of the time. Bennett: Trying to be this highly polished version of yourself that everybody knows is not accurate. Just doesn't work.
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