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Are You a Refugee?
Sally Kohn: There is a business reason here too. I mean your survey data shows this that consumers want to buy from businesses that are not just providing money in terms of charity, but they are also being practical about it. Being practical about this and hiring people like this and really helping them rebuild their lives. She says there's an enormous amount of business case to make when it comes to return on these investments. "We didn't know a year ago how long this war was going to last. And here we are," she adds.