You have to craft messaging that's different and specific. There's no peanut butter approach where you just spread the same message across. What can you do in that eight minutes to convince my auntie, for example, if you're her GP to get the flu shot? That requires a lot of effort and time. This is not an easy fix.
Why does disagreement feel so personal? According to author, journalist, and physician Seema Yasmin, it’s because beliefs aren’t just about what we think, they’re about who we are.
“What [people] believe is entrenched in them, and it’s to do with their sense of belonging and their sense of identity,” says Yasmin. Whether we’re butting heads over something trivial like sports or something major like COVID-19 vaccines, Yasmin points out that the disagreement is just the surface — underneath are complex layers of geopolitics, history, language, dialect, culture, faith, family history, and power hierarchies.
So how do we show compassion to others, especially when we disagree with them? Yasmin and host Matt Abrahams explore strategies for more empathetic communication in this episode of Think Fast, Talk Smart.
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