Content production in 2024 and beyond
Future Proof
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Navigating the Content Landscape in Times of Economic Uncertainty
This chapter delves into the impact of the cost of living crisis on media production, advocating for quality content creation despite financial challenges. It explores evolving audience behaviors towards digital connected TV and the opportunities for broadcasters in adapting to changing viewing habits. The discussion also touches on the role of AI in content production and the anticipation of addressing rights, ownership, and biases in its implementation.
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