Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.

Key Takeaways

00:11 – Letting strong ideas travel between products
02:49 – Giving each product its own design voice
07:26 – Bringing back old features when it makes sense
12:03 – Avoiding nostalgia just for the sake of it
17:55 – Using real-world use to guide product improvements
22:10 – Keeping your creative process flexible
23:57 – Leaving space for fun in the design
31:13 – Designing around feel instead of rules

Links and Resources

Newcity Design magazine
Segura Inc. (Carlos Segura’s Design Firm)
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
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Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

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