Contrarian Thinking: Purpose and Approach

After years in high finance, Codie Sanchez watched investors chase flashy startups even though 80% of them failed. This made her wonder: Where is the 80% win rate? The answer led her to “boring” businesses, the small, steady cash-flow companies most entrepreneurs overlook. Today, she owns more than 26 companies and is one of the world’s top female business influencers, teaching others how to build wealth through contrarian entrepreneurship. In this episode, Codie shares how to acquire profitable small businesses using creative financing strategies that require little to no upfront capital.

In this episode, Hala and Codie will discuss:

(00:00) Introduction

(00:43) Codie’s Background and Path to Entrepreneurship

(09:46) The Contrarian Thinking Strategy

(19:07) Diversifying Income and Reducing Financial Risk

(26:29) How to Buy a Business with No Money Down

(32:12) How to Find and Acquire Profitable Small Businesses

(38:37) Simple and Profitable Business Selection Criteria

(45:03) The Best “Boring” Businesses to Start or Buy

(51:39) Entrepreneur Mindset and Daily Success Habits

Codie Sanchez is a former journalist turned investor and entrepreneur who spent over a decade climbing the ranks at major financial firms like Goldman Sachs, State Street, and First Trust. Today, she’s the founder of Contrarian Thinking, a top business and investing newsletter, and the co-founder of Unconventional Acquisitions, where she teaches entrepreneurs how to buy “boring” businesses and achieve financial freedom.

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Resources Mentioned:

Codie’s Newsletter, Contrarian Thinking: contrarianthinking.co/ 

Codie’s Program, Unconventional Acquisitions: unconventionalacquisitions.com 

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Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking