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#97: Cyrus Freidheim, Chiquita & Chicago Sun-Times Former CEO & Management Consultant—Get an Outside Perspective

How Leaders Lead with David Novak

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The Keys to Getting a Business Out of the Ditch

An outsider can add real value in a situation like this, he says. The first thing they need is the answer to your first question: how did they get there? And that requires level of understanding of what the dynamics are in both that business and that industry. It's a very tough thing for any ceo to do, whether he's a founder or te current guy in he chair. But it's something that has to be done.

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