Karen Dillon - Part 2: How Will You Measure Your Life?
The Innovation Show
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What's Your Job to Be Done?
Karen Drexler: The idea of extreme empathy is correlated to work you did as well. You were co-author in Slook with Tally Hall and Clayton Christensen on jobs to be done theory. We go into them thinking about what we want rather than what is important to the other person, she says. Changing our perspective is a powerful way to deepen our relationship.
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