Episode 025: Thinking 101 with Dr. Woo-kyoung Ahn
The Decision Education Podcast
00:00
The Power of Loss Aversion in Sales
The speakers compare two different sales techniques - starting with a low price and adding on features versus starting with a high price and removing features. They explain how framing options in terms of losses rather than gains can lead to people spending more money on the car.
Transcript
Play full episode
