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16min chapter
1. Herbalife: Network marketing, controversias y la guerra de Bill Ackman vs. Carl Icahn.
Chisme Corporativo
La Evolución Controvertida de Herbalife
Este capítulo examina la historia de Herbalife y la influencia de dos inversionistas en su trayectoria. Se analizan las debilidades del modelo de negocio de las empresas multinivel y cómo el marketing de influencers ha transformado la comercialización de sus productos. Además, se discuten las oportunidades y retos del marketing de afiliados en el contexto actual, así como la importancia de la regulación en este sector.
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