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Metaverse and Urban Development
The chapter explores the integration of the metaverse into urban development strategies, showcasing how virtual experiences like hosting New Year's Eve events in the metaverse can broaden audience reach and communication channels. It also discusses the potential applications of the metaverse in managing energy consumption, enhancing online shopping experiences through avatar creation, and repositioning historical buildings as innovation hubs. Additionally, insights are shared on the evolution of Times Square as a communication hub and the challenges and rewards of leveraging virtual platforms for community engagement and place-making.