We need to be aware that we're looking at part of what's really going adin terms of ai. There's so many more services are possible because they're automated. And in all this unseen work is what allows for things like computer vision, a sort of planet scale, to be attempted. It feels like just the te the masses kind of have a over belief in the the truth of the data That seeps into the marketers and sometimes to the analysts. We wind up chasing this the myth of if we just throw enough data at the machine, we're going to get to some nirvana.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.