The way apple will make money is by aggregating all these podcasts. I don't believe that theyre are pod casts to match all the topics that people are deeply interested like, who would want to listen to pod casts on those topics? It would bring a lot more of those pod casts on line. And point taking around brand. If it's just c p m en, that's the case,. i wonder whether something like midroll might emerge though, where it wouldn't just be brand ad apple would do something more like what midroll could do. Like, if i'm selling parenting goods, ill, i'll buy ads on parenting pod casts all day long. The quallit