The Future of Streaming Advertising with Dan Robbins of Roku
The Next CMO
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Roku: What Is It All About?
Roku started out, as you said, in the device business, a hardware business. The spark really came from this realization that streaming television offered the best of traditional TV,. full screen ads, 100% non-skippable and site sound in motion. And then also asked all the power of digital advertising, the personalization.
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