How are you looking where you're spending your time and then putting a plan in place that makes you very intentional on how you're going to go about iterating to that? And how are you looking at data? What's the data you need to know if you're doing a sports event, you're probably looking at speed or time. You don't have to look at everything but find out those key data points that will indicate that you're being successful or indicate you're moving in the right direction," he says.

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